Example 1
90 at 50% -> 135.00 selling price.
Price from a target mark-up calculator
Type cost and the markup on that purchase. 80 and 25% give 100. That is not a 25% margin: on that 100 you keep 20, so 20% of price. A 25% margin at 80 is already about 106.67.
Markup from a ready pair: markup percent. Price from margin: price from margin. Margin: margin percent.
Result
Enter a value. The result shows up here.
How it works
The calculator multiplies cost by one plus markup. Price = cost × (1 + markup/100). 80 and 25% give 100. 100 and 20% give 120. 50 and 100% give 100. 200 and 25% give 250. Markup 0% leaves price equal to cost. This is the formula when a deal says “add a percent onto the purchase.”
Margin at price 100 and cost 80 is 20%, not 25%. If someone wanted 25% of price, 100 is too low: you need about 106.67. A 40% markup on 90 is 126. A 40% margin on 90 is 150. Those two percents with the same nickname in a meeting can wreck a whole price list.
Cost cannot be negative. Markup of −100% would push the price to zero, and the calculator will not let a negative amount through. A milder negative markup goes below cost: 80 and −10% is 72. Zero cost at any markup leaves price 0.
Optional VAT adds onto the net price. 80, 25%, and 23% is 100 net and 123 gross. VAT does not change the 25% markup on the unit. Quantity scales revenue and profit from this price.
The amount is in the currency of the 80. A comma in 80.5 works. Skip thousand spaces.
The markup page goes backward from 100 and 80 to 25%. Price from margin divides, it does not multiply. Gross profit only subtracts 100 minus 80 and shows 20 in cash.
How to use
- In cost, type the purchase, for example 80. The price will use that same currency.
- In markup, type a percent of that cost, for example 25. That is an add-on to 80, not a slice of the future price.
- Click Calculate. 80 and 25% give 100. 100 and 20% give 120. 80 and 0% give 80.
- Leave VAT empty for a net sale. 23 at 80 and 25% makes 123 gross from 100 net.
- Leave quantity empty for one unit. 10 units will scale revenue and profit from the 100.
Formula
price = cost × (1 + mark-up/100)
Cost ≥ 0. Price cannot come out negative. Margin uses division, not this multiply.
Price from a target markup and VAT on top
Here price = cost × (1 + markup/100). 80 and 25% give 100. 23% VAT on that 100 makes 123 gross and does not change the 25% markup.
- mark-up
- A percent added onto the purchase. 80 × 1.25 = 100. 100 and 20% give 120. 0% leaves cost. It is not a slice of the future price.
- margin
- On that 100 from 80 you keep 20, so 20% of price, not 25%. A 25% margin at 80 is already about 106.67 on the neighbor card.
- VAT
- Optional multiply of the net price. 80, 25%, and 23% is 100 net and 123 gross. Empty VAT leaves the 100 from markup alone.
Real-life examples
Example 2
100 at 20% -> 120.00 selling price.
Example 3
50 at 100% -> 100.00 selling price.
Example 4
80 at 0% -> 80.00, price = cost.
Example 5
200 at 25% -> 250.00 selling price.
Example 6
70 at 30% -> 91.00 selling price.
Example 7
120 at 10% -> 132.00 selling price.
Example 8
60 at 40% -> 84.00 selling price.
Ways to use this calculator
- You add a flat 25% onto an 80 invoice when the chain deal talks markup, not margin.
- You set 100 from a 25% markup next to 106.67 from a 25% margin before you print a label.
Frequently asked questions
What price comes from 80 and a 25% markup?
100. 80 × 1.25. Margin on that 100 is 20%, not 25%.
What do I get from 100 and 20%?
120. 70 and 30% give 91. 50 and 100% give 100. 200 and 25% give 250.
Is 25% on 80 the same price as a 25% margin?
No. Markup gives 100. A 25% margin at cost 80 gives about 106.67.
What does 0% markup do?
It leaves cost. 80 and 0% is 80. You sell at purchase.
Can markup go below zero?
Yes, if you type a negative percent. 80 and −10% is 72. −100% will not pass a negative price.
How does 23% VAT enter 80 and 25%?
Net 100, gross 123. The 25% markup is on cost; VAT sits on top.
What currency is the 100 in?
The same one you typed for 80. One hundred stays one hundred.
Does a comma in 80.5 work?
Yes. 80.5 × 1.25 = 100.625. A comma and a period mean the same cost; skip thousand spaces.
Where do I read the percent from a ready 100 and 80?
On the markup page. There the pair gives 25%. Here you go from cost to price.
What does 100% markup mean at 50?
Price 100. The purchase doubles. Margin on that pair is 50%.
Knowledge sources
Price from markup is cost × (1 + markup). This is arithmetic, not a market list.
Page updated in 2026.