Signal loss

The calculator uses the numbers you enter. With 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover % the result is $500.00 | $1,400.00. This is not a Meta CAPI model.

This is not a Meta CAPI model. Attribution window is on Attribution window.

Results

Enter data and click Calculate.

How it works

Signal loss in this calculator is margin from lost targetability minus CAPI. With 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover % the result is $500.00 | $1,400.00.

lost = GMV × drop% × margin / 12. net = lost × (1 − recover) − tool. The formula uses CAPI and targetability.

$500.00 | $1,400.00 is not a Meta CAPI model. Another set of numbers gives -$80.00 | $420.00, and a further set gives $2,400.00 | $3,900.00. Empty scenario fields do not change the result.

Attribution window answers a different question. ROAS does too. Here 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover % leave $500.00 | $1,400.00.

Type 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover % and click Calculate. Two more ready sets sit under the form: -$80.00 | $420.00 and $2,400.00 | $3,900.00.

Other numbers on the same labels move the result. The first example gives $500.00 | $1,400.00.

Formula

lost = GMV × drop% × margin / 12. net = lost × (1 − recover) − tool.

How to use

Type 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover %.
Leave the scenario fields empty if you do not have those numbers.
Click Calculate. This set shows $500.00 | $1,400.00.
The second example under the result is -$80.00 | $420.00, the third $2,400.00 | $3,900.00.
This is not a Meta CAPI model.

Signal loss = $500.00 | $1,400.00

With 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover % the result is $500.00 | $1,400.00. This is not a Meta CAPI model.

Signal loss: Signal loss is this calculator's result. The first example is $500.00 | $1,400.00.
CAPI: The formula includes CAPI. The second example gives -$80.00 | $420.00.
targetability: The formula includes targetability. The second example gives -$80.00 | $420.00.

Examples

Example 1

480000 annual GMV
18 drop %
35 margin %
900 CAPI USD/mo
8 recover %

$500.00 | $1,400.00

With 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover % the result is $500.00 | $1,400.00. This is not a Meta CAPI model.

Example 2

240000 annual GMV
12 drop %
30 margin %
500 CAPI USD/mo
5 recover %

-$80.00 | $420.00

With 240000 annual GMV, 12 drop %, 30 margin %, 500 CAPI USD/mo, 5 recover % the result is -$80.00 | $420.00.

Example 3

900000 annual GMV
25 drop %
40 margin %
1500 CAPI USD/mo
12 recover %

$2,400.00 | $3,900.00

With 900000 annual GMV, 25 drop %, 40 margin %, 1500 CAPI USD/mo, 12 recover % the result is $2,400.00 | $3,900.00.

Related calculators

Common questions

What do you get from 480000 annual GMV, 18 drop %, 35 margin %, 900 CAPI USD/mo, 8 recover %?

The result is $500.00 | $1,400.00. This is not a Meta CAPI model.

What about the second example?

-$80.00 | $420.00.

What about the third example?

The result is $2,400.00 | $3,900.00.

Is $500.00 | $1,400.00 a Meta CAPI model?

No. It is the result from the numbers you enter.

Do empty fields change $500.00 | $1,400.00?

No. Empty scenario fields do not change the result.

How is this different from Attribution window?

That calculator answers another question. Here Signal loss stays at $500.00 | $1,400.00.

Does a comma in the number work?

Yes. A comma and a dot mean the same in a number field.

Why is there a currency in $500.00 | $1,400.00?

The header label is usually USD. Another currency changes the label, not the amount.

Do 240000 annual GMV, 12 drop %, 30 margin %, 500 CAPI USD/mo, 5 recover % give -$80.00 | $420.00?

Yes. That is the second example under the form.

Knowledge sources

Agent cost is a sketch from your rates. Below are EU, OECD and NIST AI frames, not a contract quote.

Page updated in 2026.