Attribution window

The calculator uses the numbers you enter. With 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees % the result is $6,940.00 | $8,000.00. This is not a Google Ads model.

This is not a Google Ads model. Signal loss is on Signal loss.

Results

Enter data and click Calculate.

How it works

Attribution window in this calculator is 30-day revenue minus 7-day and capital cost. With 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees % the result is $6,940.00 | $8,000.00.

lift = long − short. cost = spend × (capital/12 + fees). net = lift − cost. The formula uses 7-day and 30-day.

$6,940.00 | $8,000.00 is not a Google Ads model. Another set of numbers gives $3,600.00 | $4,000.00, and a further set gives $11,800.00 | $14,000.00. Empty scenario fields do not change the result.

Signal loss answers a different question. ROAS does too. Here 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees % leave $6,940.00 | $8,000.00.

Type 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees % and click Calculate. Two more ready sets sit under the form: $3,600.00 | $4,000.00 and $11,800.00 | $14,000.00.

Other numbers on the same labels move the result. The first example gives $6,940.00 | $8,000.00.

Formula

lift = long − short. cost = spend × (capital/12 + fees). net = lift − cost.

How to use

Type 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees %.
Leave the scenario fields empty if you do not have those numbers.
Click Calculate. This set shows $6,940.00 | $8,000.00.
The second example under the result is $3,600.00 | $4,000.00, the third $11,800.00 | $14,000.00.
This is not a Google Ads model.

Attribution window = $6,940.00 | $8,000.00

With 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees % the result is $6,940.00 | $8,000.00. This is not a Google Ads model.

Attribution window: Attribution window is this calculator's result. The first example is $6,940.00 | $8,000.00.
7-day: The formula includes 7-day. The second example gives $3,600.00 | $4,000.00.
30-day: The formula includes 30-day. The second example gives $3,600.00 | $4,000.00.

Examples

Example 1

12000 spend USD
18000 7-day USD
26000 30-day USD
10 capital %
8 fees %

$6,940.00 | $8,000.00

With 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees % the result is $6,940.00 | $8,000.00. This is not a Google Ads model.

Example 2

6000 spend USD
8000 7-day USD
12000 30-day USD
8 capital %
6 fees %

$3,600.00 | $4,000.00

With 6000 spend USD, 8000 7-day USD, 12000 30-day USD, 8 capital %, 6 fees % the result is $3,600.00 | $4,000.00.

Example 3

20000 spend USD
28000 7-day USD
42000 30-day USD
12 capital %
10 fees %

$11,800.00 | $14,000.00

With 20000 spend USD, 28000 7-day USD, 42000 30-day USD, 12 capital %, 10 fees % the result is $11,800.00 | $14,000.00.

Related calculators

Common questions

What do you get from 12000 spend USD, 18000 7-day USD, 26000 30-day USD, 10 capital %, 8 fees %?

The result is $6,940.00 | $8,000.00. This is not a Google Ads model.

What about the second example?

The result is $3,600.00 | $4,000.00.

What about the third example?

The result is $11,800.00 | $14,000.00.

Is $6,940.00 | $8,000.00 a Google Ads model?

No. It is the result from the numbers you enter.

Do empty fields change $6,940.00 | $8,000.00?

No. Empty scenario fields do not change the result.

How is this different from Signal loss?

That calculator answers another question. Here Attribution window stays at $6,940.00 | $8,000.00.

Does a comma in the number work?

Yes. A comma and a dot mean the same in a number field.

Why is there a currency in $6,940.00 | $8,000.00?

The header label is usually USD. Another currency changes the label, not the amount.

Do 6000 spend USD, 8000 7-day USD, 12000 30-day USD, 8 capital %, 6 fees % give $3,600.00 | $4,000.00?

Yes. That is the second example under the form.

Knowledge sources

Agent cost is a sketch from your rates. Below are EU, OECD and NIST AI frames, not a contract quote.

Page updated in 2026.